With close to 2 billion people speaking English with various degrees of competency it is not surprising that new words are entering the language at an incredible rate. What’s more, words go in and out of fashion equally quickly. Luckily, there are a lot of people out there who are following and documenting trends.
In research carried out by the website Languagemonitor.com, the top 50 buzzwords for business were identified. These words also show what businesses have been pre-occupied with during 2015, as the rankings are based on actual usage of words.
The first word on the list is “Content”, which makes sense as many companies struggle to feed the hungry beast that is “Social Media” (also high on the list).
“Big Data” describes the masses of information that we have to make sense of at work and worry about in “The Cloud”. To “Repurpose” means finding a new use for an old solution.
To ensure that your business is “Future proof”, you need “Robust” and “Sustainable” solutions which integrate “Seamlessly” and provide “Synergies” and “Add Value”.
The vocabulary suggests that being successful is “Not Rocket Science”. Just be “Pro-active” and develop a product or service which “Resonates” with your target market, is easy to “Utilize” (rather than use) and “Transparent” for the customer. And don’t forget to collect the “Low-hanging Fruit”!
At Perfect Word Language Services, we are aware that localizing your business around the world requires that you speak the language that your customers can relate to. And address the issues that are currently on the business agenda.
